Craft beer label design Craft beer label design

Laurea Craft Beer packaging

Laurea is an Asturian craft beer with four different flavours. For the design of the labels an analogy has been created with the four primordial elements of nature (Water, Earth, Wind and Fire), associating each of them to one of the flavors according to their characteristics and ingredients.

This creates a minimalist graphic line that unifies the beer packaging and moves away from the usual codes for this type of products.


Design, Logo & Brand identity